8 Domestic Tourism Market Segments

“Domestic Tourism is big.” It’s worth $12.4 billion to our economy per year (compared to $9.3 billion for international tourism) and the Ministry of Tourism has recently completed some invaluable domestic tourism market segmentation research.

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Tourism Organisations in New Zealand: Confused by it all?

“What’s the difference between Tourism NZ, Ministry of Tourism, Maori Tourism Council – RTO’s, MRTO’s – overkill?” Good question! What are all their different functions and is it overkill or just confusing?

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