The Challenge of Mobile Travel and Bookings By Michelle AckersJune 21, 2010June 21, 2010 Categories: Online Marketing, Technology Tags: Mobile Travel, online travel agents, open travel alliance, TripCraft 1 Comment The advent of mobile travel applications for smart phones and iPhone apps is obviously an exciting new direction for travellers and the tourism industry. But how far off is it before it becomes a key way to book and pay for travel? Read more...
Pricing Strategy for Tourism Businesses By EditorMarch 29, 2010March 29, 2010 Categories: Management, Sales and Marketing Tags: commissions, discounting, online travel agents, pricing, pricing strategy, rates, travel agents, wholesalers 2 Comments Setting pricing for tourism businesses is a strong mix of marketing strategy and financial analysis. Is there a formula for developing pricing for tourism businesses? Read more...
Google Launching into the Online Travel Market? By Michelle AckersMarch 24, 2010March 24, 2010 Categories: Accommodation, Online Marketing, Technology Tags: google, online travel agents, online travel market 1 Comment Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that will no doubt impact on the online travel market. Read more...
Price Parity Across OTAs – Why It Matters By Daniel BridgesFebruary 3, 2010February 19, 2010 Categories: Accommodation, Online Marketing, Technology, Travel Retail Tags: accommodation pricing, online travel agents, price parity 13 Comments One of the popular phrases in the online travel space lately has been “price parity”, an idea pushed by the OTAs (online travel agencies) and expected of the supplier. Some suggestions on why and how to maintain the same prices with OTAs. Read more...
