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Tag: Qualmark

Does New Zealand need another “Qualmark”?

By Gina PaladiniMarch 27, 2013November 10, 2013 Categories: Management, Sales and Marketing, Sectors Tags: Qualmark, Tourism Rating System 7 Comments

Ten years on since Qualmark launched, we learn that a new rating system is to be launched in New Zealand. Gina Paladini asks some relevant questions on what this means for tourism businesses and travellers.

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If you’ve got it, flaunt it…on your home page

By Gina PaladiniApril 27, 2011 Categories: Online Marketing, Sales and Marketing Tags: online bookings, photography, Qualmark, Tripadvisor, website home page, word of mouth marketing Leave a comment

Gina Paladini suggests 4 Key aspects to have on your website home page that will provide an emotive and compelling introduction to visitors to help convert them into bookings.

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Poll: Do You Support Qualmark?

By EditorAugust 20, 2010August 20, 2010 Categories: Management, Polls, Research Tags: Qualmark 4 Comments

Tourism operators in New Zealand tend to either embrace or loath Qualmark. Here’s your chance to express your views on it to help out the new General Manager of Qualmark.

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