Tony Ward discusses the views of environmental scientist Dr. Mike Joy in relation to our tourism industry and 100% Pure branding by Tourism New Zealand.
Responsible Tourism Week is an online unconference exploring down-to-earth applications of noble concepts including responsible tourism, conscious travel, local travel and ecotourism with practical and inexpensive social media. Everyone’s invited.
Fall in love with responsible tourism. The dates are set for the next Responsible Tourism Week. This unconventional, online unconference takes place Feb 14-18, 2011.
New Zealand is certainly a proactive country when it comes to supporting “Responsible Tourism” and the Pure New Zealand brand is an integral part of promoting this image. But with strong promotion of “100% Pure” comes high expectations from our visitors to deliver.