if you were to think of social media tools as a gathering of friends for social chit chat, then your website/blog should be considered your place – i.e. party central.
When marketing a tourism product you need to stop thinking like you and start thinking like your customers.
Some useful tips from Jeremy Zinzan on how to work out if your website is well optimised with meta tags and how to do your own basic search engine optimisation to rank better in Google.
Search engines love regular fresh content and links to a website, the more you have of both the better your website will rank in search results, so a blog function is a great solution to achieve this.
In August 2008 YouTube beat Yahoo! into 2nd PLACE for total US search queries, and that makes for one fairly compelling argument to get a video of your tourism product up on YouTube.