Why You Shouldn’t Ignore Facebook as a Marketing Tool By Michelle AckersApril 13, 2010April 13, 2010 Categories: Sales and Marketing, Social Media Marketing, Technology Tags: database marketing, email marketing, Facebook, Social Media Marketing, viral marketing Leave a comment In the US, Facebook recently overtook Google for weekly traffic – an incredible achievement given Google’s dominance. With over 400 million users it has become a social media website that is difficult to ignore. Read more...
Is Social Media Marketing Working for your Business? By EditorMarch 30, 2010May 14, 2010 Categories: Online Marketing, Sales and Marketing, Social Media Marketing Tags: Social Media Marketing, social networking 14 Comments There are a lot of articles, online advice and business mentoring that focuses on social media marketing and networking for businesses and organisations to engage and connect with customers and industry partners online. Is it working for you? Read more...
Tourism on Twitter By Michelle AckersFebruary 1, 2010February 16, 2010 Categories: Sales and Marketing, Social Media Marketing, Technology Tags: Social Media Marketing, Twitter 1 Comment Having been actively using Twitter for my business the last 6 months or so, I have observed that the Tourism Industry in New Zealand is very active with Tweeting and it’s gaining momentum all the time. Read more...
Rugby World Cup 2011 And Social Media Marketing By EditorJanuary 20, 2010March 26, 2010 Categories: Rugby World Cup 2011, Sales and Marketing, Social Media Marketing, Technology Tags: Facebook, Mobile Travel, Rugby World Cup 2011, Social Media Marketing, Twitter, YouTube Leave a comment Making the most of the Rugby World Cup in New Zealand is no doubt a key strategy for tourism organisations throughout New Zealand. Immersing yourself in social media marketing activity surrounding the rugby world cup could be one way to connect to travellers. Read more...
Social Media Case Study: Tourism Queensland By Michelle AckersJanuary 5, 2010February 16, 2010 Categories: Destination Marketing, Management, Sales and Marketing, Social Media Marketing, Technology, Video Tags: Island Reef Job, Social Media Marketing, Tourism Queensland Leave a comment Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign. Read more...
Australian Tourism Boosted by Social Networking By Michelle AckersDecember 23, 2009February 16, 2010 Categories: Destination Marketing, Sales and Marketing, Social Media Marketing, Special Interest Tags: Facebook, Social Media Marketing, Tourism Australia, Twitter Leave a comment Social Media Marketing is taking off as a low cost and effective way to communicate and engage with travellers, media and industry partners. Tourism Australia in particular are finding it to be a successful approach. Read more...
