In the US, Facebook recently overtook Google for weekly traffic – an incredible achievement given Google’s dominance. With over 400 million users it has become a social media website that is difficult to ignore.
There are a lot of articles, online advice and business mentoring that focuses on social media marketing and networking for businesses and organisations to engage and connect with customers and industry partners online. Is it working for you?
Having been actively using Twitter for my business the last 6 months or so, I have observed that the Tourism Industry in New Zealand is very active with Tweeting and it’s gaining momentum all the time.
Making the most of the Rugby World Cup in New Zealand is no doubt a key strategy for tourism organisations throughout New Zealand. Immersing yourself in social media marketing activity surrounding the rugby world cup could be one way to connect to travellers.
Social Media sites can play a key role to effectively launch and promote marketing campaigns. An example of how this was used brilliantly with overwhelming success is the 2009 Tourism Queensland “Island Reef Job” campaign.
Social Media Marketing is taking off as a low cost and effective way to communicate and engage with travellers, media and industry partners. Tourism Australia in particular are finding it to be a successful approach.