If You Do Nothing, Nothing Will Happen By Michelle AckersAugust 25, 2010August 25, 2010 Categories: Management, Sales and Marketing, Sectors Tags: marketing plan, tourism distribution chain, tourism marketing 3 Comments “If You Do Nothing, Nothing Will Happen”. I love this saying, never a truer word spoken, and it can be applied to just about anything in life and business – tourism marketing is no exception… Read more...
Tourism Marketing Mix what’s the recipe for success? By Simon McManusJuly 28, 2010May 2, 2013 Categories: Branding, Online Marketing, Public Relations, Sales and Marketing, Social Media Marketing Tags: advertising, branding, marketing mix, PR, tourism distribution chain, tourism marketing, travel agents, website marketing 1 Comment Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe. Read more...
How to Target International Markets for your Tourism Business: Part 2 By Robyn BoltonMarch 22, 2010March 22, 2010 Categories: Inbound Tourism, Sales and Marketing, Sectors Tags: international marketing, ITOC, tourism distribution chain 1 Comment Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ such as international travel wholesalers and inbound operators (IBO’s). Sounds easy right? Read more...
