Tag Archives: tourism distribution chain

If You Do Nothing, Nothing Will Happen

“If You Do Nothing, Nothing Will Happen”. I love this saying, never a truer word spoken, and it can be applied to just about anything in life and business – tourism marketing is no exception…

Tourism Marketing Mix what’s the recipe for success?

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

How to Target International Markets for your Tourism Business: Part 2

Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ such as international travel wholesalers and inbound operators (IBO’s). Sounds easy right?