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Tag: tourism distribution chain

If You Do Nothing, Nothing Will Happen

By Michelle AckersAugust 25, 2010August 25, 2010 Categories: Management, Sales and Marketing, Sectors Tags: marketing plan, tourism distribution chain, tourism marketing 3 Comments

“If You Do Nothing, Nothing Will Happen”. I love this saying, never a truer word spoken, and it can be applied to just about anything in life and business – tourism marketing is no exception…

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Tourism Marketing Mix what’s the recipe for success?

By Simon McManusJuly 28, 2010May 2, 2013 Categories: Branding, Online Marketing, Public Relations, Sales and Marketing, Social Media Marketing Tags: advertising, branding, marketing mix, PR, tourism distribution chain, tourism marketing, travel agents, website marketing 1 Comment

Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.

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How to Target International Markets for your Tourism Business: Part 2

By Robyn BoltonMarch 22, 2010March 22, 2010 Categories: Inbound Tourism, Sales and Marketing, Sectors Tags: international marketing, ITOC, tourism distribution chain 1 Comment

Part 1 dealt with how to target international markets using the internet. The other way is through ‘traditional channels’ such as international travel wholesalers and inbound operators (IBO’s). Sounds easy right?

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