Time to Review Your Performance to Plan Your Marketing Efforts By Michelle AckersApril 19, 2011 Categories: Management, Online Marketing, Sales and Marketing, Sectors, Social Media Marketing Tags: google analytics, marketing plan, Online Marketing, sales results, tourism marketing, website performance Leave a comment For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings. Read more...
Stop thinking about yourself By Gina PaladiniMarch 31, 2011March 30, 2011 Categories: Branding, Management, Online Marketing, Sales and Marketing Tags: search engine optimisation, SEO, tourism marketing 7 Comments When marketing a tourism product you need to stop thinking like you and start thinking like your customers. Read more...
If You Do Nothing, Nothing Will Happen By Michelle AckersAugust 25, 2010August 25, 2010 Categories: Management, Sales and Marketing, Sectors Tags: marketing plan, tourism distribution chain, tourism marketing 3 Comments “If You Do Nothing, Nothing Will Happen”. I love this saying, never a truer word spoken, and it can be applied to just about anything in life and business – tourism marketing is no exception… Read more...
Tourism Marketing Mix what’s the recipe for success? By Simon McManusJuly 28, 2010May 2, 2013 Categories: Branding, Online Marketing, Public Relations, Sales and Marketing, Social Media Marketing Tags: advertising, branding, marketing mix, PR, tourism distribution chain, tourism marketing, travel agents, website marketing 1 Comment Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe. Read more...
