Are you controlling your marketing dollar? Today’s tourism marketing mix offers a seemingly complex and costly selection of ingredients. Simon McManus provides a useful list to help cook up the perfect recipe.
Setting pricing for tourism businesses is a strong mix of marketing strategy and financial analysis. Is there a formula for developing pricing for tourism businesses?
Reading this article “What travel agents don’t want you to know” is an interesting insight (to say the least!) from Kate Schneider into the travel agency practices of our Australian colleagues.