Webinar: Tackling the Subject of Review Sites By EditorJuly 5, 2011July 5, 2011 Categories: Management, Research, Sales and Marketing, Webinars Tags: online reviews, tourism webinars, travel reviews Leave a comment Join us for a New Zealand tourism webinar on 14 July 6.30pm to 7.30pm discussing the topic of online travel review websites with Genevieve Atkinson and hosted by James Hacon Read more...
Customer Reviews: an analysis of some recent research and articles on the topic By Genevieve AtkinsonDecember 19, 2010December 19, 2010 Categories: Accommodation, Management, Online Marketing, Sales and Marketing, Sectors Tags: online branding, online reviews, reputation management, travel reviews Leave a comment As an accommodation owner, you may find your customers tend not to say anything when they’re happy but certainly do when they’re not. Read why you should actively manage your online reputation. Read more...
Review Sites: Help or Hindrance? By James HaconNovember 22, 2010November 22, 2010 Categories: Online Marketing, Sales and Marketing, Social Media Marketing, Technology Tags: travel reviews, Tripadvisor 3 Comments As an experienced Hotelier, James Hacon provides some useful tips on managing online travel reviews. Read more...
Future of Travel Industry: Google Travel and Tourism Conference By EditorMarch 9, 2010March 9, 2010 Categories: Management, Video Tags: Dr Patrick Dixon, google travel and tourism conference, sustainability, travel reviews Leave a comment This video of keynote speaker and “Futurist” Dr Patrick Dixon is an informative presentation that is packed full of good advice regarding the future of the tourism industry and how tourism needs to react and change to meet the needs of travellers. Read more...
Is Your Own Website Performing? By Jeremy ZinzanMarch 5, 2010March 5, 2010 Categories: Online Marketing, Sales and Marketing, Technology Tags: maps, online booking systems, photography, travel reviews, website performance Leave a comment Following on from the recent article “What Tourism Websites Perform Best For You”, how do you make your own website work best for yourself and your tourism business? Read more...
Online Reviews and Bookings By Steve WilsonFebruary 19, 2010February 19, 2010 Categories: Research, Social Media Marketing Tags: bookings, travel reviews Leave a comment Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision and the influence may be especially important in the tourism and hospitality industry. Read more...
Be Part of The Conversation By Michelle AckersFebruary 16, 2010February 16, 2010 Categories: Sales and Marketing, Social Media Marketing, Technology Tags: customer comments, social networking, travel reviews 2 Comments There are conversations going on everywhere, all the time by your customers. A lot of the time you will never know about these conversations….well not quite, fortunately there’s now a growing number of these conversations happening online. Read more...
