Twitter isn’t just for chatting with friends. The social networking site is also great for promoting a business – especially travel businesses. If your company organizes tours, you can utilize Twitter to promote your brand. However, you must go about this the right way.
if you were to think of social media tools as a gathering of friends for social chit chat, then your website/blog should be considered your place – i.e. party central.
James Hacon provides a review of some top users of social media in the New Zealand tourism industry. This post highlights how Jucy Rentals uses social media tools within their marketing efforts.
Social media offers all tourism businesses the perfect platform to share and promote the experiential based tourism product through the use of interactive mediums. Steve Wilson discusses what tools make sense.
Having been actively using Twitter for my business the last 6 months or so, I have observed that the Tourism Industry in New Zealand is very active with Tweeting and it’s gaining momentum all the time.
Making the most of the Rugby World Cup in New Zealand is no doubt a key strategy for tourism organisations throughout New Zealand. Immersing yourself in social media marketing activity surrounding the rugby world cup could be one way to connect to travellers.
Great to see some online initiatives from TIANZ and Tim Cossar to keep the New Zealand Tourism Industry informed of their current activities, news and events with their website, blog, Twitter updates and YouTube Channel. View the latest Video Blog from Tim Cossar in late December 2009.
Social Media Marketing is taking off as a low cost and effective way to communicate and engage with travellers, media and industry partners. Tourism Australia in particular are finding it to be a successful approach.