View some of Air New Zealand’s new promotional videos for your entertainment…love them or find them offensive? Rico the puppet star of the videos also has a Facebook page – perhaps they are aiming to turn him into a cult personality?
In the US, Facebook recently overtook Google for weekly traffic – an incredible achievement given Google’s dominance. With over 400 million users it has become a social media website that is difficult to ignore.
Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.