For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.
Some timely spring advice from Melissa Teesdale for tourism operators to review how their website is looking from a customer point of view.
Some useful tips from Jeremy Zinzan on how to work out if your website is well optimised with meta tags and how to do your own basic search engine optimisation to rank better in Google.
There are a number of ways to measure the success of your website, you’ll probably have a gut feel for it’s performance but for a more analytical and quick approach try the Website Grader by HubSpot.
Following on from the recent article “What Tourism Websites Perform Best For You”, how do you make your own website work best for yourself and your tourism business?