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Tag: wine tourism

Regionally Differentiated Wine Tourism as a Value-Creator?

By Jan WilloughbyFebruary 24, 2010March 3, 2010 Categories: Destination Marketing, Food and Wine Tourism, Research, Special Interest Tags: Research, sustainability, wine exports, wine tourism 4 Comments

Despite large numbers of international wine lovers visiting wineries in NZ, regionally differentiated wine tourism has not been fully developed in our destination marketing and product development portfolio mix to-date.

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