Air New Zealand Safety Video’s Move into Destination Marketing

The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with the latest Air New Zealand Safety Video termed “Summer of Safety” all filmed on location in their beautiful backyard.

What’s Next for the Hotel Industry?

According to the Tourism Industry Association of New Zealand, tourism is one of New Zealand’s biggest export industries. It contributes to more than 17% of New Zealand’s foreign exchange earnings. The total tourism expenditure as a whole reached almost $30 billion NZ dollars in the year ending March 2015. One of the key areas within […]

World Tourism Day – 27 September 2015

In support of World Tourism Day 2015, view this Tourism Stories video in appreciation of tourism and what it does for communities around the world.

Social Media Impact on Tourism

Check out this excellent infographic that highlights “The Tripadvisor Effect” and key social media trends to note for tourism.

Thinking differently about Tourism

Gina Palandini discusses how tourism businesses need to keep up with the fast pace of our changing world and it’s impact on the tourism industry.

Tourism New Zealand Webinars June 2015

Tourism Webinars

Registrations are now open for Tourism New Zealand’s next series of industry webinars, which kick off on 4th June. These one-hour online webinars are an easy way to keep up to date with the latest market trends, strategic planning and upcoming campaign and trade activity.

Is your website mobile-friendly?

Since 21 April 2015 Google has begun the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search results”. This may mean you need to change your business website – TEST IT HERE.

Helping overseas drivers stay safe while driving in New Zealand

The mainstream media has recently had a feeding frenzy over the number of tourist drivers involved in vehicle accidents in New Zealand. The facts are that we have a high number of self-drive visitors (63% hire cars and 18% hire campervans) and a large number of challenging roads made all-the-more challenging by the spectacular (and […]

Work Safe/Adventure Support – Outrageous Costs?

There’s currently a very active discussion posted by Carl Muir in our LinkedIn Group about the costs and issues faced by adventure tourism operators for the new Work Safe safety audit and registration process. Given the interest and comments made on the LinkedIn Group we thought it would be of benefit to also post this […]