Podcast: Going Rogue
In this episode, I go rogue. Instead of talking marketing tips and ideas, I discuss the recent STAPP funding announcements…
Podcast: The Value of Marketing and Engagement in Tourism
It’s stating the obvious when I say that every tourism business has been affected by Covid. It’s been really surprising…
Observations of tourism in New Zealand post lockdown
The uncertainty for tourism operators as soon as borders closed on 19 March for foreign nationals was an incredibly stressful…
Podcast: When 1+1=Way More
In this episode, I want to touch on competition and collaboration and how it relates to the tourism industry. There…
Tourism New Zealand Webinars August 2020
Building brand New Zealand Join Tourism New Zealand CE Stephen England-Hall and GM Brand, Brodie Reid to learn about our…
Podcast: The Stages of Grief – Tourism and COVID-19
In this first episode, I discuss the stages of grief that I’ve gone through as we traverse this new Covid…
Tourism Ticker Latest Articles
See the latest articles from the New Zealand Tourism Ticker Blog
Air New Zealand Safety Video’s Move into Destination Marketing
The Bay of Islands and Hokianga in Northland have just received a major boost to their destination marketing efforts with…
What’s Next for the Hotel Industry?
According to the Tourism Industry Association of New Zealand, tourism is one of New Zealand’s biggest export industries. It contributes…
World Tourism Day – 27 September 2015
In support of World Tourism Day 2015, view this Tourism Stories video in appreciation of tourism and what it does…
Social Media Impact on Tourism
Check out this excellent infographic that highlights “The Tripadvisor Effect” and key social media trends to note for tourism.
Thinking differently about Tourism
Gina Palandini discusses how tourism businesses need to keep up with the fast pace of our changing world and it’s…
Tourism New Zealand Webinars June 2015
Registrations are now open for Tourism New Zealand’s next series of industry webinars, which kick off on 4th June. These…
Is your website mobile-friendly?
Since 21 April 2015 Google has begun the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking…
Helping overseas drivers stay safe while driving in New Zealand
The mainstream media has recently had a feeding frenzy over the number of tourist drivers involved in vehicle accidents in…
Work Safe/Adventure Support – Outrageous Costs?
There’s currently a very active discussion posted by Carl Muir in our LinkedIn Group about the costs and issues faced…
TripAdvisor Acquires Viator: What it Means for Tours & Activities
Last week, TripAdvisor announced that they bought Viator for $200 million, mostly in cash. This is BIG news for the…
Tourism New Zealand Webinars
There’s an array of interesting tourism industry webinars coming up offered by Tourism New Zealand. With the convenience of being…
Tourism’s Lofty Goals
Steve Wilde from Radio New Zealand considers tourism industry plans to almost double visitor value in under a decade aiming…
TRENZ for Exhibitors – To go or not to go?
There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator…
How the Internet Influences the Luxury Traveller
Gina Paladini provides an excellent analysis of how the luxury traveller behaves online and offline to research and book their…
Should Tourism Operators Pay for the Right to Visit Iconic Locations?
A complex and ongoing issue has been going on in the Bay of Islands for many years, but now a…
What you need to know about the Millennial Mindset
Simon Lenoir provides some valuable insights into the “Millennial Generation” of travellers and how to best capture their bookings
Be Wary of Promises from SEO Professionals
How many cold calls does your business receive promising you top ranking in google for your website?
What if you have no ticket to clip?
Dawn Muir discusses the issue of free “non-commissionable” tourist attractions and how we can get more exposure for them via…
Tripadvisors’ New Development
Gina Paladinii discusses the new Tripadvisor Connect function allowing listings to have links to their own booking engine rather than…
Is Email Marketing still relevant?
I often lament about how much junk mail I get in my inbox. Are you the same? Has social media…
Review of the New Zealand CamperMate iPhone App
Having heard of a version 2.0 being released of the CamperMate app, I thought it was time to check it…
The Social Media Revolution 2013
A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a…
Does New Zealand need another “Qualmark”?
Ten years on since Qualmark launched, we learn that a new rating system is to be launched in New Zealand.…
MBIE welcomes debate on tourism forecasting
In the last issue of Inside Tourism, Covec’s Shane Vuletich raised some concerns about the accuracy of Tourism forecasting. Peter…
Silencing Environmental Criticism
Tony Ward discusses the views of environmental scientist Dr. Mike Joy in relation to our tourism industry and 100% Pure…
Profile Your New Tourism Product or Business Here
We are looking to share new and exciting New Zealand tourism products or businesses. If you have just launched (or…
Developments in official tourism data in New Zealand
Peter Ellis, the Manager Tourism Research and Evaluation at the Ministry of Business, Innovation and Employment has provided an update…
5 Things to know about the Chinese Market for the Small to Medium size tourism business
For the last two years, Tourism New Zealand has been leading the parade celebrating the emerging markets for tourism businesses.…
Tourism NZ seeks your input to their marketing strategy
Do you have some ideas to help Tourism New Zealand with their marketing in the short term? We think many…
Is New Zealand Tourism Going Downhill?
An interesting discussion on our Linkedin Group has created quite a response in comments from the group followers so we…
The Cruise Ship Market – Beyond the Negativity
In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors…
Case Study: Tourism Businesses Improving their Community
This case study highlights that a combination of small town community spirit and proactive tourism businesses is the perfect mix…
eTourism NZ Conference 2012
Check out the programme and speakers for this years eTourism conference held in Auckland on 19-20 September
Indigenous Peoples Week Celebrates Indigenous Tourism, August 6-12
Find out about Indigenous Peoples Week August 6-12, the 2nd annual celebration of social media storytelling about indigenous peoples and…
7 Ways Twitter Can Help You Promote Your Tourism Business
Twitter isn’t just for chatting with friends. The social networking site is also great for promoting a business – especially…
3 Tour or Activity Site Imagery Must-Haves
Visuals are a great tool for piquing your customers’ interest. Simon Lenoir offers some tips on the types of images…
Five ways the little men with hairy feet can bring you bookings
Gina Paladini offers ways for tourism businesses to capitalise on the upcoming “The Hobbit” movie as a way to boost…
3 Ways to Make Your Tourism Website ‘Stick’
Like anyone who creates a website for business, you don’t want your website to be boring. You don’t want people…